Target’s Wedding Bullseye

Your favorite neighborhood upper-scale big box store, Target, has launched a new line, and it’s not Missoni, Carolina Herrerra, or Jason Wu….it’s a bridal collection. (Yes, bridal)
The Tevolio collection in only available online and includes ten bridesmaid dresses in a variety of colors, two dress options for your flower princess, and four bridal gowns.
The average cost of a wedding dress these days is $1,200 and there certainly are brides out there that have no problem spending that and more on their dress. BUT, I would like to offer a few reasons why every bride should check out this collection:

– the looks are classic (translation: timeless, not trendy)
– easily customizable to suit your unique personality
– inexpensive, prices range from $69.99 to $129.99
– sizes range from 2 to 28

So, what do you think of Target getting into the bridal market? Would you wear a Target dress at your wedding?


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